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Our SEO Track Record Is Enviable We bring with us a wealth of experience getting websites ranked well in Google. In fact, we have been playing the Google ranking game very effectively since early 2000.
Granted, some of our top ranking keywords are on soft search phrases, but we still maintain good rankings on hundreds of extremely competitive, one-, two- and three-word search phrases. For most of the search terms in which we are competitive, we are holding our high rankings against anywhere from one million to 52 million search results for that search term. The bottom line is that we believe that we can help most any website rank well in Google, using our methodologies. What we do is not a magic bullet for everyone, but it is a process that can help many who seek top rankings in Google. Direct Link Building, By Itself, Is Not Enough We started this company a few years ago as a Link-Building Service, but with the birth of my youngest child in 2007, we closed that service down. During our downtime, we strengthened our base processes and built a new team of talented people to help us to better serve our customers. Honestly, we really needed to shift away from the strict "link building" template we had given the company previously. After all, as we know and perhaps even you know, "link building" in and of itself is not the secret to great rankings in Google or Yahoo. Link Building "is" an integral part of the overall search marketing process, but the number of inbound links to a website is not the only piece to the overall search engine ranking puzzle. In the top three search engines (Google, Yahoo and MSN), "inbound links" are just one of hundreds of calculations processed to determine how well a web page will rank in the search results. Yes, the number of inbound links to a web page are a very important consideration in determining how well a website will rank in the search engines, but the link popularity value of the linking pages are actually more important in the big picture. We still believe that "inbound links" are such a powerful force in search engine marketing that a comprehensive link building strategy can almost always deliver top search engine rankings on its own, in most cases. This is why we advise that we may be able to get numerous pages of a website into the top ten results of Google and Yahoo, for numerous keywords, even if we do not propose any physical changes on our client's website. If we see a need for onsite SEO, we will advise what changes should be considered. But in nearly every instance, we should be able to move someone's web pages to the top of Google's search results, by using "only" offsite seach engine marketing strategies ("Karma SEO" Link Building Strategies). Inbound Links Are Only Valuable When They Come From Value Pages We have always known that all of the new links we create with article marketing are PageRank Zero links, because when an article is placed on a third-party website, it is placed on a brand-new web page that has not yet generated any link popularity. But, we have always argued that many of the links created through article marketing will eventually earn some respectable PageRank and Link Popularity with all of the major search engines. In our previous incarnation, we spent a lot of time explaining this to folks, yet many questioned that the links we were building could ever gain real Link Popularity and PageRank, to ensure better placement for their websites in the Google's search results. Despite the naysayers, our own search rankings and the search rankings of many of our clients continued to improve. We were not wrong then, and we are not wrong now. Even still, "link building" as it is currently practiced by many companies may result in a failed search marketing campaign. Links that will never receive any Link Popularity value are best described as "missed opportunities". We Practice What We Call "Karma SEO" "Karma" is defined by many as "a belief system that is similar to the saying 'what goes around, comes around'. Karma can be either good or bad. What you do in this life will determine whether you are rewarded or punished." In a nutshell, with Karma SEO, we support those who support us.
With MLM, an individual distributor will go out and find other people to join his or her organization. In turn, his or her recruits will go out and find other people to join the program as a distributor. Not everyone will fully participate, but an individual can duplicate him or herself by finding other like minded people to join the program. To understand the premise behind Karma SEO, one only needs to flip the MLM map upside-down, and then start building inbound links -- backwards.
Then, we build links to those web pages that are linking to our websites or the websites of our clients, using article marketing, forums, and social bookmarks. By passing real link popularity value to the people who are linking to us, we are able to enhance the value we receive from the pages that link to us. We have had great success building value to the pages that link to us in really short order... sometimes in as little as a few weeks. In one case, we were able to build a web pages' PageRank value from nothing (it was a new page) to PR3 in only eight weeks, as indicated by the most recent Google Toolbar PageRank (TBPR) update. This particular web page is shown to have 79 inbound links in Google's public search results, 820 inbound links in Google's Webmaster Tools, and 673 inbound links in Yahoo's search results. Most people will reject this process, as it can become quite expensive to deliver. After all, 80% of the link building we do is to those websites, which directly and indirectly support our websites. Sometimes, we will build backwards as deep as five levels or more. Give Google What It Expects To Find One primary key to our system is that the actual links that point to our website or yours will have a range of keyword phrases attached to those links. One of Google's red flag penalties is when a website utilizes only one or two target keywords to point at their website. The goal of the Google PageRank system is to identify websites that attract links from many sources, since links are theorized to demonstrate votes by individuals who are voting for the websites targeted in the links. When twelve different people set up a link to a website, chances are that four of them will put the website name in the link, and the other eight people will use a variety of different anchor text phrases in their links. This is how Google expects natural or organic links to appear as they find the various links to a web page, so it is part of the methodology we try to emulate when building links to our clients' website. This is the reason why when we accept a job, we always require our customer to commit to at least three keyword phrases for which they would like to rank. For two (2) of the keyword phrases, we will accept one- or two-word key phrases, and the third key phrase must be a minimum of three-words. (Some of our most profitable keyword phrases are actually three- and four-word phrases, because they most accurately represent what we offer.) Our Pay-For-Performance Model We reserve the right to refuse any job in any industry. We must be confident that we can actually help your website rank well in Google, or we will not accept your job. (We absolutely do not accept jobs working for p*0*R*n or g*a*M*B*1*i*n*g websites.) Before we start work, we will ask you to review our contract with your attorney and to have you sign and notarize your copy of the contract. We will do the same. Before we start work, we will need to receive your initial payment for us to begin work. We require payment on four pre-defined dates (start date, 60 days from start, 180 days from start, and 365 days from start), through the life of the initial contract. At the end of the first year, we will ask you to renew our relationship under a maintenance contract, for your original keywords. The maintenance contract will only require payments at six-month intervals, once again, based on how well your website ranks for the targeted keywords at the defined intervals.
Who Will Benefit Most From This Program? But, if your company is spending at least $350 per month each, on at least three different keywords, in a PPC (Pay Per Click) system such as Google Adwords or Yahoo Search Marketing, then this program could easily increase your sales and reduce or eliminate your monthly PPC-spend. If you know what keywords make money for your business in Google's Adwords program or Yahoo's Search Marketing program, then you have the requisite knowledge to help us help you to reduce or eliminate your Pay-Per-Click advertising budget. If you spend $4,000 per year on Pay-Per-Click on any single keyword phrase, then we can help you to reduce or eliminate your PPC budget. Long-Term Search Engine Rankings Most companies could conceivably use our SEO service for one year, and then rest on their laurels for several more years. In one case, we were able to move a keyword that we had targeted into the number one position on Google in early 2002. We held that number one position for an extremely competitive two-word search term until early 2008. When we were finally toppled after six years in the number one spot, we dropped to page two of Google's search results for that search term. Since our drop, we have managed to climb back to number five in Google's results, for a term that has 27 million competing search results in Google. The lesson is that you can only rest on your laurels for so long, until a few of your competitors figure out how to outrank you for your keywords. My competitors had been chasing me for years, and they passed me because I was cocky enough to believe that no one could overtake me for that keyword phrase. This is why we recommend that after your first year, you should opt for our maintenance program, to keep your keywords at the top of the search results for the long-term. Getting Started
More Questions? This program is operated by: Platt Services owned by: Bill Platt 2117 Valley Road Stillwater, OK 74075 Phone: 405-780-7745 Monday-Friday, 9am-6pm Links And Traffic :: Seo-services |
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