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Do As I Recommend, Not As I Did Links And Traffic :: Articles :: 301-warning
We blew it!!! We trusted that advice and have paid dearly for doing so. Here is what happened... We had built our original website content management system in the Perl scripting language. We had done this in advance of learning the PHP scripting language. The Perl CMS worked, but it was not pretty. After we had launched this site, we learned to program in PHP, and we built a new Content Management System utilizing PHP as its base. When the new CMS was completed, we realized that it was light years, more robust than the Perl system. After several months of internal wrangling, we finally decided that the information from Google was good, and we could change our CMS without losing our Google rankings. WRONG!!! Yes, the advice we followed was inaccurate. We waited a few weeks, expecting our previous PageRank and search rankings to move to the new URL's that we had redirected to in our .htaccess file. And we waited... And we waited... And we waited... And then suddenly it happened... All of our carefully crafted search optimization and PageRank went POOF!!! We had fourteen of our primary keywords on Page One of Google's search results, with many of those in the top 5 results. We also had a PageRank of four to five sitewide, except on our FAQ pages. As soon as our URL's had been duly moved in Google's search results, we disappeared from the top 1000 results! We told ourselves that it must be a temporary blip and that all would return to normal soon. We were foolin' ourselves! From our original 14 keywords, we now have three of them on Page Four and Five of the Google search results, and one on Page Two. The other 10 keywords are still lost. Now, with the recent PageRank update, our Home Page PageRank is now gone too. This is September 07. We made our CMS change in May of 2007. By July, we had realized that we had totally fouled up by changing our CMS, but we figured that rolling to the old system was just as bad as doing nothing at all. So at that time, we started building our own search placement all over again from scratch. Our system is a long-term play. Our system is not one that will develop overnight results. Instead, most clients will begin to see significant movement in their rankings 5-6 months out from the start of our campaigns. We began our new campaigns for our own development in July of 2007, so we would be foolish to assume that can regain our original placement before Christmas of 07. Learn from our mistakes... A 301 Redirect will not protect your search engine placement or PageRank, within the Google algorithms. Until Christmas, you can rest assured that we will be hard at work rebuilding our previous glory. Yahoo is still crediting us with more than 6500 inbound links, but what good does that really do us, when Google is the search engine that had driven 80% of our sales? Whoopie... Yahoo still sees us... Blah... Some folks have asked why they should trust that our system will work for them. All I can say is that it has served its purpose for many of our clients, and it will again serve us as well... In time... Bill Platt - owner Links And Traffic |
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Last Page Update: 2007-09-16 00:00:00 | ||||||||